• Marketing Directors Exchange - December 17, 2015 
    Description: Learn from the people who plan, implement, and execute marketing plans all day, everyday. We will go over what works, short cuts to help with time management, and what rabbit holes to avoid as you are putting your marketing plans in place for 2016. Even if you already have a general idea of what your plan looks like for 2016, come and learn from the Virtual Marketing Power Team - Lori Hibma, Martha Willson, Leslie Morrow, and Ellise Haveman. In the end, you will have a few new tools that can make your plans easier to implement, and help you engage your patients and potential patients.
     
  • Marketing Directors Exchange - December 17, 2015 [Audio Only] [MP3]
    Description: Learn from the people who plan, implement, and execute marketing plans all day, everyday. We will go over what works, short cuts to help with time management, and what rabbit holes to avoid as you are putting your marketing plans in place for 2016. Even if you already have a general idea of what your plan looks like for 2016, come and learn from the Virtual Marketing Power Team - Lori Hibma, Martha Willson, Leslie Morrow, and Ellise Haveman. In the end, you will have a few new tools that can make your plans easier to implement, and help you engage your patients and potential patients.
     
  • Marketing Directors Exchange - November 19, 2015 
    Description: With the holiday season comes promotions, specials, and open houses. But how do you ensure that your advertisements are paying off? Learn how to effectively track your potential patients from a click to getting them in your door. You will learn a bit about why your ads aren’t performing like you want them to. Join Lori Hibma, Conner Hammersmith, Chloe Bennett, Tyler Jansma, and Zach Stone as they discuss advanced techniques on how to evaluate the buying cycle with Google and Pinterest Ads.
     
  • Marketing Directors Exchange - November 19, 2015 [Audio Only] [MP3]
    Description: With the holiday season comes promotions, specials, and open houses. But how do you ensure that your advertisements are paying off? Learn how to effectively track your potential patients from a click to getting them in your door. You will learn a bit about why your ads aren’t performing like you want them to. Join Lori Hibma, Conner Hammersmith, Chloe Bennett, Tyler Jansma, and Zach Stone as they discuss advanced techniques on how to evaluate the buying cycle with Google and Pinterest Ads.
     
  • Marketing Directors Exchange - October 29, 2015 
    Description: Google and Facebook ads allow you to reach your target audience when they are most interested in your services. In this month's webinar you'll hear from Lori Hibma, Jessika Wickering and Conner Hammersmith on how you can utilize Facebook & Google ads for your practice and reach the patients that matter most.
     
  • Marketing Directors Exchange - October 29, 2015 [Audio Only] [MP3]
    Description: Google and Facebook ads allow you to reach your target audience when they are most interested in your services. In this month's webinar you'll hear from Lori Hibma, Jessika Wickering and Conner Hammersmith on how you can utilize Facebook & Google ads for your practice and reach the patients that matter most.
     
  • Marketing Directors Exchange - September 24, 2015 
    Description: On this month’s Marketing Directors Exchange call, we talk about how an open house, sponsored event or health fair can make a fast impact on bringing patients in the door. These are opportunities that are often over looked or passed over because they can be complicated and expensive if not planned out correctly. Learn how to participate so it is easy, planned out well and so that the ROI is incredible.
     
  • Marketing Directors Exchange - September 24, 2015 [Audio Only] [MP3] 
    Description: On this month’s Marketing Directors Exchange call, we talk about how an open house, sponsored event or health fair can make a fast impact on bringing patients in the door. These are opportunities that are often over looked or passed over because they can be complicated and expensive if not planned out correctly. Learn how to participate so it is easy, planned out well and so that the ROI is incredible.
     
  • Event Planning Worksheet [PDF] 
    Description: Use this worksheet to keep organized while planning events.
     
  • Marketing Directors Exchange - August 27, 2015 
    Description: Getting new patients through the door is challenging, and keeping these patients can be even more challenging if you don’t pay attention to their experience. Want a good review? It all starts with the experience they have in your office. Learn how you can evaluate your new patient experience from start to finish to ensure your patients always return and better yet – refer others to you. Tina Del Buono and Lori Hibma along with members of the Virtual Marketing Director Team will discuss how you can improve your new patient experience and what common mistakes you may be making that can be easily corrected. Come away with a list of ideas that you can use to make a difference immediately!
     
  • Marketing Directors Exchange - August 27, 2015 [Audio Only] [MP3]
    Description: Getting new patients through the door is challenging, and keeping these patients can be even more challenging if you don’t pay attention to their experience. Want a good review? It all starts with the experience they have in your office. Learn how you can evaluate your new patient experience from start to finish to ensure your patients always return and better yet – refer others to you. Tina Del Buono and Lori Hibma along with members of the Virtual Marketing Director Team will discuss how you can improve your new patient experience and what common mistakes you may be making that can be easily corrected. Come away with a list of ideas that you can use to make a difference immediately!
     
  • Marketing Directors Exchange - July 22, 2015 
    Description: We all love a good story, and we've all heard that a picture is worth a thousand words. Learn how to harness the power of this social media platform and combine it with ease for sharing in Facebook, Twitter, etc… Wondering what else you can do with Video - Instagram video can transforms this already-powerful photo sharing platform into a multimedia powerhouse! This doesn’t have to be another social media platform that you begrudgingly get involved in - it can easily be your best social site yet!
     
  • Marketing Directors Exchange - July 22, 2015 [Audio Only] [MP3]
    Description: We all love a good story, and we've all heard that a picture is worth a thousand words. Learn how to harness the power of this social media platform and combine it with ease for sharing in Facebook, Twitter, etc… Wondering what else you can do with Video - Instagram video can transforms this already-powerful photo sharing platform into a multimedia powerhouse! This doesn’t have to be another social media platform that you begrudgingly get involved in - it can easily be your best social site yet!
     
  • Marketing Directors Exchange - May 28, 2015
    Description: The knowledge you had 2 years ago won't cut it to succeed in your Internet Marketing now. Lori Hibma discusses the latest and greatest things to consider so your practice can crush it on the Internet. Do you know how to get attention from your perfect patient on the Internet?
     
  • Marketing Directors Exchange - May 28, 2015: Call Resource [PDF]
    Description: PowerPoint from Lori Hibma of VMD Services.
     
  • Marketing Directors Exchange - May 28, 2015 [Audio Only] [MP3] 
    Description: The knowledge you had 2 years ago won't cut it to succeed in your Internet Marketing now. Lori Hibma discusses the latest and greatest things to consider so your practice can crush it on the Internet. Do you know how to get attention from your perfect patient on the Internet?
     
  • Marketing Directors Exchange - April 23, 2015 
    Description: You have a Facebook Page and you want more traction in this social network but you aren’t sure what to do next. This webinar is going to give you the detailed information on why you would run a Facebook ad, when to run a Facebook ad, how you would go about putting together the ad and what you need to consider before starting.
     
  • Marketing Directors Exchange - April 23, 2015 [Audio Only] [MP3] 
    Description: You have a Facebook Page and you want more traction in this social network but you aren’t sure what to do next. This webinar is going to give you the detailed information on why you would run a Facebook ad, when to run a Facebook ad, how you would go about putting together the ad and what you need to consider before starting.
     
  • Marketing Directors Exchange - March 26th, 2015 
    Description: Lori Hibma and Ellise Williams talk about what they see in the Virtual Marketing Director Services that work and doesn’t work with online marketing. They also talk about how you can re-use the multimedia pieces developed for your online presence in all four pillars.
     
  • Marketing Directors Exchange - March 26th, 2015: Call Resource [PDF] 
    Description: PowerPoint from Lori Hibma and Ellise Williams of VMD Services.
     
  • Marketing Directors Exchange - March 26th, 2015 [Audio Only] [MP3] 
    Description: Lori Hibma and Ellise Williams talk about what they see in the Virtual Marketing Director Services that work and doesn’t work with online marketing. They also talk about how you can re-use the multimedia pieces developed for your online presence in all four pillars.
     
  • Marketing Directors Exchange - February 19th, 2015 
    Description: Email marketing is changing all the time - but there is so much more that you need to know than just sending out an email now and then. The tools can be mind boggling, but they can also help you take your email messages and marketing campaigns to a whole new level. Join us as we discuss which Marketing Database platforms to use, how much more they can do for you than just sending emails, a checklist of what should be in each email message sent out, and tips and tricks for avoiding the dreaded spam box while increasing your deliverability of your emails.
     
  • Marketing Directors Exchange - February 19th, 2015 [Audio Only] [MP3]
    Description: Audio file of February 19th, 2015 webinar.
     
  • Marketing Directors Exchange - February 5th, 2015 
    Description: The VMD team is jumping into 2015 and will be telling you and showing you what to do in Content Creation, Video and Graphics, and Email Marketing. You will walk away with three specific suggestions in each of these areas from the Top Practices VMD Team!
     
  • Marketing Directors Exchange - February 5th, 2015: Call Resource [PDF] 
    Description: PowerPoint from Lori Hibma, Kelly Kalis, Ellise Williams, and Leslie Morrow of VMD Services.
     
  • Marketing Directors Exchange - February 5th, 2015 [Audio Only] [MP3]
    Description: Audio file of February 5th, 2015 webinar.