• Marketing Director's Exchange - November 11, 2016 
    Description: There are so many ways to record data from your marketing strategy. How do you know what to look at and what does it prove? Lori Hibma, Martha Willson, and Jessika Wickering discuss exactly what to do to assure your campaigns are a success.
     
  • Marketing Directors Exchange - November 11, 2016 [Audio Only] [MP3]
    Description: There are so many ways to record data from your marketing strategy. Lori Hibma, Jessika Wickering and Martha Willson discuss exactly what to do to ensure your campaigns are a success.
     
  • Marketing Directors Exchange - October 26, 2016 [MP3]
    Description: Everyone who works for someone else has to struggle being able to work effectively with that person. It can be especially difficult for marketers in a practice because their bosses have never had their job and in many cases don’t really understand their job. This can lead to frustration on everyone’s part. On this Marketing Director Exchange, Rem shares his best advice on how to help your boss be a better boss without any confrontation or trouble.
     
  • Marketing Directors Exchange - October 26, 2016: Call Resource [PDF]
    Description: Call Resource from Rem Jackson on Managing Your Boss
     
  • Marketing Directors Exchange - August 17, 2016
    Description: In this month’s webinar Lori Hibma, Jessika Wickering and Cody Dykstra will unveil a brand new way to think about how and what you say online. We will walk you through the steps of the new content strategy that is geared to produce the results you want. Learn how to identify your unique patient demographic, reach your ideal audience and convert more leads to patients than ever before using your content as the key!
     
  • Marketing Directors Exchange - August 17, 2016 [Audio Only] [MP3] 
    Description: In this month’s webinar Lori Hibma, Jessika Wickering and Cody Dykstra will unveil a brand new way to think about how and what you say online. We will walk you through the steps of the new content strategy that is geared to produce the results you want. Learn how to identify your unique patient demographic, reach your ideal audience and convert more leads to patients than ever before using your content as the key!
     
  • Marketing Directors Exchange - July 20, 2016
    Description: In May we discussed the importance of Local Search platforms during an office move or when adding a new physician to the practice. This month our Local Search Specialist, Tyler Hibma, will join Lori Hibma and Jessika Wickering as they expose a HUGE new change in Local Search that you have to know about! It's time to change up your strategy, receive more five-star reviews and get your listings to the top when potential patients go looking. Let our VMD team arm you with the tools you need in this month's webinar.
     
  • Marketing Directors Exchange - July 20, 2016 [Audio Only] [MP3]
    Description: Audio Only: In May we discussed the importance of Local Search platforms during an office move or when adding a new physician to the practice. This month our Local Search Specialist, Tyler Hibma, will join Lori Hibma and Jessika Wickering as they expose a HUGE new change in Local Search that you have to know about! It's time to change up your strategy, receive more five-star reviews and get your listings to the top when potential patients go looking. Let our VMD team arm you with the tools you need in this month's webinar.
     
  • Marketing Directors Exchange - June 15, 2016
    Description: Conversion - it's the reason you have a website and participate in social media, right? In fact, it's what all of your marketing is about! If you think you know everything about your website and social media accounts - think again! With the ever-changing world of social media, search engine optimization and website design it’s critical to stay on top of new trends. Thankfully, we work in this everyday, all day and the Top Practices VMD team is here to help! Join Lori Hibma, Jessika Wickering and Cody Dykstra as they explain what a conversion rich website looks like and functions like. We will also share the latest social media updates and trends that you need to know!
     
  • Marketing Directors Exchange - June 15, 2016 [Audio Only] [MP3]
    Description: Audio Only: Conversion - it's the reason you have a website and participate in social media, right? In fact, it's what all of your marketing is about! If you think you know everything about your website and social media accounts - think again! With the ever-changing world of social media, search engine optimization and website design it’s critical to stay on top of new trends. Thankfully, we work in this everyday, all day and the Top Practices VMD team is here to help! Join Lori Hibma, Jessika Wickering and Cody Dykstra as they explain what a conversion rich website looks like and functions like. We will also share the latest social media updates and trends that you need to know!
     
  • Marketing Directors Exchange - May 18, 2016 [PowerPoint] [PDF]
    Description: Anyone who has ever added a new physician to a practice, opened a new office location or multiple offices, knows what a headache it can be! Not to worry, our internet-savvy VMD team has your back. On this call Lori Hibma, Jessika Wickering, and Tyler Hibma will explain the common pitfalls many practices fall into, crucial Local Search information, and marketing tips to make your transition a breeze. NOTE: We apologize, but there were some technical difficulties with the webinar.
     
  • Marketing Directors Exchange - April 20, 2016
    Description: Anyone that knows anything about marketing knows that if you plan things out NOW, then there will be no slow down while you are relaxing on your vacation; you can come back without being freaked out about the time off and what it did to your practice. You need to keep the phones ringing, the waiting room full, and your staff busy. And it needs to happen year round - regardless of who is gone. This happens only if you start planning now! So, before you pack your bags and head out for your much needed time off, join us as Lori Hibma and Martha Willson from the Virtual Marketing Team explain how to plan your marketing, what your staff can do to market the practice while you are gone, and how the practice marketing director can lead the team in a marketing blitz while the doctors away.
     
  • Marketing Directors Exchange - April 20, 2016 [Audio Only] [MP3]
    Description: Audio Only: Before you pack your bags and head out for your much needed time off, join us as Lori Hibma and Martha Willson from the Virtual Marketing Team explain how to plan your marketing, what your staff can do to market the practice while you are gone, and how the practice marketing director can lead the team in a marketing blitz while the doctors away.
     
  • Marketing Directors Exchange - March 23, 2016
    Description: Your laser is state-of-the-art, your new orthotics are the best in the biz - but how will your patients know about your latest and greatest? That’s where we come in! Lori Hibma and Jessika Wickering discuss how to market your new products or services from start to finish.
     
  • Marketing Directors Exchange - March 23, 2016 [Audio Only] [MP3]
    Description: Audio Only: Your laser is state-of-the-art, your new orthotics are the best in the biz - but how will your patients know about your latest and greatest? That’s where we come in! Lori Hibma and Jessika Wickering discuss how to market your new products or services from start to finish.
     
  • Marketing Directors Exchange - February 18, 2016 
    Description: This month we will have special guest Jerry Green from Indiana Podiatry Group share his secrets to motivate staff members as well as internal marketing practices that are guaranteed to bring patients back. We also have our Marketing Database specialist - Patrick Feutz joining us to give you tips and tricks to utilize your marketing database systems for both new and current patients. You are sure to walk away with a list of things to help!
     
  • Marketing Directors Exchange - February 18, 2016 [Audio Only] [MP3]
    Description: This month we will have special guest Jerry Green from Indiana Podiatry Group share his secrets to motivate staff members as well as internal marketing practices that are guaranteed to bring patients back. We also have our Marketing Database specialist - Patrick Feutz joining us to give you tips and tricks to utilize your marketing database systems for both new and current patients. You are sure to walk away with a list of things to help!
     
  • Marketing Directors Exchange - January 28, 2016 
    Description: A well cared for staff makes for a well cared for patient. Your biggest fans should be your staff and when they are all in – they market your practice in a natural and effective way. Join Lori Hibma, Heather Spaulding and Cassie Lampen as they uncover what defeats and motivates staff members, tools to help your staff actually enjoy promoting your practice, and tips on how to get your staff marketing for you.
     
  • Marketing Directors Exchange - January 28, 2016 [Audio Only] [MP3]
    Description: A well cared for staff makes for a well cared for patient. Your biggest fans should be your staff and when they are all in – they market your practice in a natural and effective way. Join Lori Hibma, Heather Spaulding and Cassie Lampen as they uncover what defeats and motivates staff members, tools to help your staff actually enjoy promoting your practice, and tips on how to get your staff marketing for you.