Mastermind Call - December 14, 2010 [MP3] Description: (Audio File) The Hallmark of Great Marketing is Information Marketing. This is the core or foundation of the Top Practices Marketing Method. Everything we do on the Web and with all our marketing efforts, our goal is to find a compelling way to engage potential patients and clients so that we can build our relationship OVER TIME. When you take the long view, you build a FOUNDATION that will support you for years to come.
Mastermind Call - November 16, 2010 [MP3] Description: (Audio File) Rem discusses this year's great ideas for marketing to your community during the Holiday season. As well as a great conversation about the changes that are coming to Facebook, Google, and future communication on the internet.
Mastermind Call - September 28, 2010 [MP3] Description: (Audio File) "A Day in the Life of a Top Practice Marketer" Tonight's discussion is with Jessica Gleason from Peter Wishnie's office. Jessica will discuss how she organizes her time, what she does each and every week and how she does it.
Mastermind Call - September 14, 2010 [MP3] Description: (Audio File) Making Sure You are in Full Gear for Your Fall Marketing. This call has many excellent suggestions for jump starting your marketing. Rem discusses many tried and true marketing projects that give immediate results.
Mastermind Call - August 31, 2010 [WAV] Description: (Audio File) On this Mastermind Call Members discuss a Heel Pain Kit, Zocdoc, How to speed up your patient intake process,and how to get great ideas for blogs and articles.
Mastermind Call - July 27, 2010 [WAV] Description: On this call, members discuss a tool to build you social networking through contests and coupons and some great hiring protocols. The protocols are in the Practice Management Section.
Mastermind Call - July 13, 2010 [WAV] Description: This call discusses how to host a very successful patient appreciation event, along with a great discussion of what videos should look like on your website.
Mastermind Call - June 29, 2010 [WAV] Description: This call focuses on how to hire well, along with some great referral marketing ideas. Looking for more on this topic? Check the June 8, 2010, Mastermind session.
Mastermind Call - June 21, 2010 [WAV] Description: Rem and guest Dr. Peter Wishnie focus on teamwork: how to inspire it, how to lead and coach your staff, and what your superstar employees want from their jobs.
Mastermind Call - June 8, 2010 [WAV] Description: This Mastermind call discusses how to find great staff when growing your practice and fundamentals for success.
Mastermind Call - June 2010 [WAV] Description: (Audio File) Rem Jackson and guest Chad Schwarz discuss interacting with referring offices and businesses face-to-face to build those relationships.
Mastermind Call - May 25, 2010 [WAV] Description: A Mastermind call with Rem Jackson and guest Dan O'Brien, a personal injury lawyer, to discuss sophisticated, out of the box marketing strategies.
Mastermind Call - May 11, 2010 [WAV] Description: A great Mastermind call with Joan Markizon discussing in detail how they hosted a professional development bootcamp for referring doctors offices. Brilliant!
Mastermind Call - April 27, 2010 [WAV] Description: This call features outstanding ideas from the group, including shoe store launches, relationships with practice admins and referring docs, and student athlete award programs.
Mastermind Call - March 23, 2010 [WAV] Description: A Mastermind call discussing shoe leather marketing strategies as well as working on a shoestring budget and good networking with Lori Hibma.
Mastermind Call - February 16, 2010 [WAV] Description: This call covers the possibilities of Social Networking. Guests share their remarkable results and Rem outlines steps to maximize your results when sponsoring events or races.
Mastermind Call - February 2, 2010 [WAV] Description: This Mastermind Call covers Facebook marketing with guest Mischelle Davis, author of the book Facelift. She discusses expanding your practice through Facebook.
Mastermind Call - January 19, 2010 [WAV] Description: This Mastermind call covers a variety of topics, but focuses on experiential (internal) marketing. A guest shares the strategies he's employed in his practice.
Mastermind Call - January 5, 2010 [WAV] Description: Start this year right to maximize your practice. Rem Jackson discusses writing your goals, building your marketing foundations, and using organizational tools.