• Mastermind Call December 10, 2013 [MP3] 
    Description: In this final Mastermind of 2013, Rem reviews the year and strategies / resources for recall campaigns, online reviews, content creation, and planning for 2014.

 

 

 

 

 

  • Mastermind Call November 12, 2013 [MP3] 
    Description: Rem Jackson is joined by multiple guests for this Mastermind call to discuss their outstanding successful strategies and ideas for marketing and management.

 

 

 

 

 

 

 

 

 

 

 

 

 

  • Mastermind Call October 15th, 2013 [MP3] 
    Description: Rem Jackson hosts this special Mastermind call with Dave Frees and multiple guests to discuss how to keep and accelerate your momentum following the Summit.

 

  • Mastermind Call September 24th, 2013 [MP3] 
    Description: Rem and Lori discuss maximizing your content plan through repurposing your topics. Discussion includes how to repurpose blogs, e-mail, newsletters, and video.

 

 

 

 

 

  • Mastermind Call September 10th, 2013 [MP3] 
    Description: In this mastermind session, Rem and the Mastermind Group share great ideas about staff training, customer service, how to get your newsletters opened, and how to use your books to maximum effect.

 

 

 

 

 

  • Mastermind Call August 20th, 2013 [MP3] 
    Description: This Mastermind call with Rem, Lori Hibma , and Ellise Williams is a template for a superb social media plan for any event you are planning sponsorships, races, open houses, patient appreciation days, launching of a new office. The notes for this call can be found below.

 

 

 

 

 

  • Mastermind Call August 6th, 2013 [MP3] 
    Description: On this mastermind call Dr. Craig Thomajan discussed a very productive referral generating program for specialists –specifically Cardiologists. Also deMarie Malnar, Marketing Director for Drs. Will Blake and Jason Rockwood, discusses their marketing outreach program that involves walking with their doctors and other referring doctors. There is the seed of a huge outreach and PR bonanza for you while helping your community get healthier. Dr. Jeff Frederick introduces the new concept of “Patient Centered Medical Homes” a program championed by Blue Cross Blue Shield and already running in 40 states. Listen to this and evaluate it for your practice. It can position you extremely well for referrals in spite of the networks hospitals are creating. Finally, Rem discusses how one practice that got a video on the local news can take that one video and turn it into a giant campaign for marketing. There are four attachments that support this mastermind call.

 

 

 

 

 

  • Mastermind Call July 30th, 2013 [MP3] 
    Description: Create a process to reduce waste, minimize your time and resources, and to maximize profitability from any marketing activity. A process like this means that your work product gets used in many different ways with no more effort by you.

 

 

  • Mastermind Call July 16th, 2013 [MP3] 
    Description: At the Midpoint in the year it is time to take stock and evaluate your marketing plan, your goals, and your progress (or lack of it). In this Mastermind Session, Rem discusses how to know if your plan is working and what to do if you need to get unstuck.

 

 

 

  • Mastermind Call June 11, 2013 [MP3] 
    Description: Mastermind Call filled with great ideas: How marketing led to some major media appearances, tips about billboards, video blogging by post surgical patients as testimonials, Minute Hound (a great biometric time clock for the office), engaging your patients (DocRunsDisney), Best places online to learn about the best SEO used by Top Practices Members, How to crack into big companies around your office, How The Slight Edge is helping Top Practices Members.

 

 

 

 

  • Mastermind Call May 28, 2013 [MP3]
    Description: Your practice will run more effectively if you manage it through systems and protocols. Running your practice using these systems and protocols that are used regularly is the Keynote strategy you need to implement now.

 

  • How to Run Your Practice [PDF]
    Description: This is a document written by Dr. Craig Thomajan in preparation for the May 28th, 2013 Mastermind Call. It is a well thought through and brief look at how to run your practice.

 

 

 

 

 

 

  • Mastermind Call May 14, 2013 [MP3] 
    Description: (Audio File) Join Rem as he discusses smart marketing and business building strategies with Jim Palmer, the Top Practices 2013 Summit Keynote Speaker.

 

  • Mastermind Call April 30, 2013 [MP3] 
    Description: (Audio File) The members of Top Practices show what masterminding is all about as they share some excellent new ideas that are helping them get more patients and service those patients even better.

 

  • Mastermind Call April 2, 2013 [MP3] 
    Description: (Audio File) Join Rem and other members of the Top Practices group as they share a backlog of EXCELLENT ideas that members are using to market their practices.

 

  • Marketing Directors Exchange April 2013 [MP3] 
    Description: Marketing Directors Exchange in which Michele Dalton, Marketing Director at FAANT, goes over all of the documents added into the library for the April 2, 2013 Mastermind Call.

 

 

 

  • Mastermind Call April 2, 2013 - Volunteer Timeline [DOCX] 
    Description: Document used for volunteers the night of the open house. There is a summary sheet and a detailed explanation for each role/responsibility that was reviewed with the volunteers before the event.

 

 

  • Mastermind Call - March 12, 2013 [MP3] 
    Description: (Audio File) Your marketing database list is the single most important asset in your practice besides yourself. Do you know how and why you should be using it?

 

 

  • Mastermind Call February 26, 2013 [MP3] 
    Description: (Audio File) Lori Hibma, with the Virtual Marketing Director team, shares with you the most current Facebook marketing update: What you need to know and probably don't!

 

  • Mastermind Call February 12, 2013 [MP3] 
    Description: (Audio File) Interested in being the CEO of your practice? Rem Jackson reveals the secrets to managing your business like a pro.

 

  • Mastermind Call January 15, 2013 [MP3] 
    Description: (Audio File) Dr. David Sables shares a key strategy involving pharmacists and Dr. Andrew Schneider shares strategies to boost the amount of time clients spend on your site and drop your bounce rate. Plus more tips and ideas on thinking outside of the box to market your practice.