Mastermind Call December 16th, 2014 [MP3] Description: In this last call of 2014, Rem brings the membership on the line to share the best ideas he’s heard in this final quarter. Hear from Tyson Franklin, Jeanie Nannarone, Penny Wells and Erica Creamer, John DePlama, Ben Blake, Bob Hatcher, and Misty McNeill as they share their superb ideas!
Mastermind Call November 25th, 2014 [MP3] Description: In 2014 Top Practices Members hit it out of the park. This is partially because we continue to get smarter and smarter as a group and partly because we now have a large team of Virtual Marketing Directors who are “just getting the work done” for our members. Marketing should never be frustrating, and it always gets to be fun when it fills the reception room with patients. Whether you are a veteran or our newest member, Rem is going to lay out what he has seen are the keys to those Top Practices Members' successes and why there are misses too.
Mastermind Webinar - November 11th, 2014 Description: Marketer of the Year Presentation season is wrapping up! The final Marketer of the Year Presentation is Jessica Taveras from Family Foot and Ankle Specialists. Join us for this webinar, and be prepared to take a lot of notes!
Mastermind Webinar - October 28th, 2014 Description: Marketer of the Year Presentation season continues! Next up is Dr. Jane Graebner and her Director of Marketing, Tom Sherer. They are the winners of the 2014 Top Practices Marketer of the Year Award. Their now award-winning presentation will be significantly extended, and it had rave reviews at only 20 minutes. Be prepared to take a lot of notes.
Mastermind Webinar - October 14th, 2014 Description: This year’s Marketer of the Year Presentations received RAVE reviews from the attendees, and for the next three Mastermind Meetings you can see all of them. First up is Brendan Townend of Atlantic Foot and Ankle Specialists.
Mastermind Call September 23rd, 2014 [MP3] Description: In this first post- Summit Mastermind Call Rem has invited members who were at the Summit to share their specific best idea and take away and how they are implementing it already. Guest speakers include Melissa Lockwood DPM, Andrew Schneider DPM, Tina DelBuono, Misty McNeill DPM, Kevin Sunshein DPM, and Tyson Franklin.
Mastermind Call September 2nd, 2014 [MP3] Description: Google “Pigeon” Update is affecting our local SEO, and the First Mastermind Call in September is devoted to explaining what happened and what we should be doing about it. There is also a discussion about big updates to the other algorithm changes of last year.
Mastermind Call August 19th, 2014 [MP3] Description: Top Practices Members who have successful Nail Spas will be sharing challenges, issues, and the secrets to their success involved with this ancillary service.
Mastermind Call August 5th, 2014 [MP3] Description: An innovative paperwork and approach has enabled Dr. Craig Thomajan to solve his referring doctor diabetic paperwork issues and he is sharing them with you as well as the strategy behind them. Everyone is interested in more cash services. On this Mastermind Call Dr. Gene Oosterhouse who, as of January, successfully switched to a 100% direct pay podiatry practice will share why he did it, how he did it and how it is succeeding. This is your chance to hear and engage a doctor who has already made this leap. And Dr. Michele Colon updates us on her ever expanded suite of cash based services and how she is very close to a 50% cash practice today.
Mastermind Call July 22nd, 2014 [MP3] Description: In this call, you will hear from Great Professionals who are really good marketers and excellent managers. Those on the call included all of the Great Legal Marketing Coaches, and they shared resources that have helped them be successful. Just when you thought you knew everything about everything..."It's what you learn after you know it all that counts." - Coach John Wooden
Mastermind Call July 8th, 2014 [MP3] Description: In this call, Rem and Dr. Peter Wishnie share how to prepare for the Top Practices Summit which is 2.5 months away at the time of this recording. As they use the artificial deadline of the impending Summit they explain how to strategically plan for and implement significantly better management and marketing for your practice. In essence they teach how to “make it rain” profits, productivity, and patients in your practice.
Mastermind Call June 24th, 2014 [MP3] Description: There are too many ideas that will be shared on this Mastermind call to list. Marketing and management pearls were shared all night long. Rem hears everything on his coaching calls and keeps a list. On this call he invited the Top Practices membership to share what is working today.
Mastermind Call June 24th, 2014: Call Resource #2 [PDF] Description: Resource from Dr. Misty McNeill of Prairie Path Foot and Ankle Clinic detailing her monthly bonus program (two-tiered bonus program).
Mastermind Call June 10th, 2014 [MP3] Description: Marketing to the Funnel - Part Two: Top Practices Marketing is complex (there are many moving pieces inside the four pillars), but it is also simple (follow the steps diligently and it just works). In this special Mastermind Call, Rem will review the very best implementations of marketing plans that we sees every week and pull together the best strategies to share with you.
Mastermind Call May 20th, 2014 [MP3] Description: Dr. Andrew Schneider and Jordana White join Rem and the Top Practices VMD team to talk through Pinterest. This incredibly popular and rapidly growing social media platform needs to be taken seriously and used by all Top Practices Members. In this Mastermind call we lay it all out and answer all your questions.
Mastermind Call May 6th, 2014 [MP3] Description: Patient Newsletters are the newest “old” idea in our marketing play books. The fact is many of our members are using them very effectively. Nicole Tully-Henderson of Top Practices is Rem’s Guest for the hour. Nicole knows exactly what makes newsletter work and what makes them fail and she and Rem guide Top Practices members through everything in this call.
Mastermind Call April 22nd, 2014 [MP3] Description: What camera should you buy for your self produced videos and what equipment do you need? How do you get the best results and What do you do once you’ve got some Video? How can you avoid getting notice from Getty Images and others extorting you for lots of money because you used one of their images. How to stay out of trouble and still have great blogs and other posts? What should you do about your email marketing? What are best practices and how can you know if your provider is using them? If there is time, there will be a couple more great nuggets that will save you time and make you money.
Mastermind Call April 8th, 2014 [MP3] Description: On this call, Dr. Peter Wishnie presents a workshop from the AAPPM on how to WOW your patients. Prepare to be wowed!
Mastermind Call March 18, 2014 [MP3] Description: Is your website sick? Tom Foster and his team delve into why so many websites aren't performing well. Learn how you can tell if your website is sick, why it got that way, and what you can do to fix it.
Mastermind Call March 4, 2014 [MP3] Description: Guests Dr. Brandon Macy, Stu Wittner from Orthotic Holdings, and Dave Frees join Rem Jackson to discuss practice management and programs to grow your services.
Mastermind Call February 18, 2014 [MP3] Description: Tom Foster and his team join Rem to talk meta descriptions, markup, local optimization, and reviews. If you're not sure how these help your SEO, this call is for you!
Mastermind Call February 4, 2014 [MP3] Description: This Mastermind call is a storm of great marketing ideas from Top Practices members and the chocolate company Toe-riffic, formerly known as Toe Food.
Mastermind Call January 21, 2014 [MP3] Description: In this Mastermind Call, Rem Jackson discusses the idea of moving potential patients through your marketing funnel to build your conversions.
Mastermind Call January 7, 2014 [MP3] Description: For this first Mastermind Call of 2014, Rem discusses maintaining your motivation and joins Brandt Gibson to review some great marketing resources.