Mastermind Call December 8th, 2015 Description: Dr. Melissa Lockwood shares her system for getting her work and charting done before she leaves the office. If she can do it, you can do it!
Mastermind Call November 24th, 2015 Description: This Mastermind Call is a webinar of the marketer of the year presentation by Alissa Blouin of Portsmouth Foot & Ankle. Join Alissa and her doctors as they share with you how they have exploded their growth. Alissa will show you how she and her team used the Top Practices Pillars to significantly grow the practice.
Mastermind Call November 10th, 2015 Description: This Mastermind Call is a webinar of the marketer of the year presentation by Shannon O’Shea of Foot and Ankle Associates of North Texas (FAANT). Shannon delivered this presentation at the Top Practices Summit and was voted marketer of the year by the Summit Attendees.
Mastermind Call October 27th, 2015 [MP3] Description: At our recent Top Practices Summit, Zach Stone, Senior Web Strategist from Foster Web Marketing, delivered a workshop entitled “Revealing the Keys to Internet Dominance in Your Market." His content was superb and he laid out very clearly how what you do in your treatment rooms, your reception room, at health fairs, and your promotions are all connected, even to your website, your social media interactions and reviews. If even one of these is incongruent or ignored then the entire brand (your reputation and perception in the market) is affected – positively or negatively. Rem, Tom, and Zach will boil this down to the key points you must clearly understand so that you can insure your practice is doing what it needs to be doing to build and not inadvertently undermine all of our efforts.
Mastermind Call October 13th, 2015 [MP3] Description: Many of us were in Denver this first weekend in October for the 9th Top Practices Summit. An enormous amount of ideas, tactics, strategies, and mindset was shared with the attendees - enough to fill your gas tanks and then some. The big question now is: “What are you going to do next?” Rem delivered the address on Friday night at the Summit and laid out a clear formula for achieving all of your goals. On this Mastermind Call he follows up on that message and will describe the formula for success that, if followed, will make sure that by next year's Summit you will have accomplished more in the next 12 months than you have in the last 12 years (even if the last 12 months were already outstanding for you).
Mastermind Call September 29th, 2015 [MP3] Description: Great meetings are run by great facilitators. It’s time for you to become one. This Mastermind call is truly more practice management than marketing, but if we can’t manage our marketing well then we can't get it done. In this call, Rem, Tina Del Buono, Dr. Peter Wishnie, and Cassie Lampen show you how it's done.
Mastermind Call September 15th, 2015 [MP3] Description: On this call Rem pulls out the stops and brings some big and important ideas that the mastermind group is accomplishing and shares them with everyone. You are going to hear an idea about how you can “bring the shoes to the people,” and it's highly likely you’ve never heard this before. Rem and Peter Wishnie will be explaining why the next golden era in podiatry is already here. Don’t believe the “negative naysayers” who are crying the blues. It’s not true, and we intend to prove it on the call. Rem will also share the Top Practices Testimonial protocol: how Top Practices generates, writes, and posts its own testimonials seemingly everywhere with no stress. It’s fun for us. It should be for you too.
Mastermind Call August 25th, 2015 [MP3] Description: It’s true: every time Rem or Tom Foster tell people they need a book they freak out. Even the thought of writing a book is overwhelming – don’t worry we do it all for you. This coaching call was recently recorded in the Top Practices Medical Marketing Mastermind Group (a non-podiatry Top Practices mastermind group) with Tom Foster and Dr. Lisa Learn, a plastic surgeon practicing in Ft. Lauderdale Florida. They will take the mystery out of all of this and explain why Rem always says you have to be nuts not to use paper books (and e-books) in your marketing.
Mastermind Call August 11th, 2015 [MP3] Description: Nobody wants to “sell” anything in a medical office, but everyone needs to communicate as effectively as possible. If we don’t, nothing will happen. Join Rem and his guest Top Practices Mastermind Members Dr. Jane Graebner and Dr. Peter Wishnie as they discuss how to effectively communicate the “why” to patients so that they can say yes to your recommendations - even if they involve cash “out-of-pocket” expenses on their part.
Mastermind Call July 21st, 2015 [MP3] Description: Rem is joined by Dr. Bob Hatcher and Victoria Halbrooks to discuss how they blew their goals for a new program out of the water. Dr. Hatcher and Victoria share how they rolled out the Neurogenx Program in their office. This call is not about Neurogenx even though it will be the new service we use with real examples and numbers. This call is about how to roll out any new product or service in your practice. This is an essential skill that you need in order to be able to profitably add new services and raise your Per Visit Value and Patient Outcomes.
Mastermind Call July 21st, 2015: Call Resource #1 [PDF] Description: Resource from Dr. Bob Hatcher and Victoria Halbrooks of Raleigh Foot & Ankle Center: Neurogenx Marketing Materials (Brochure, Newsletter Articles, Emails, Infographics, and Poster)
Mastermind Call July 7th, 2015 [MP3] Description: Rem is joined by Becky Eldredge and Dr. Dana Giacalone as they share how Becky exploded the retail shoe store numbers in their Grapevine and Keller Texas offices. Becky Eldredge has extensive experience in retail merchandising and on this Top Practices Mastermind Group call she shares everything she did to help take FAANT (Foot and Ankle Associates of North Texas) to new heights just by following some simple steps. While every store is different because of location, demographics, current clients and more there are principles you can follow and teach your staff that will make your revenue and profits from your retail programs blossom.
Mastermind Call July 7th, 2015: Call Resource [PDF] Description: Resource from Becky Eldredge of Foot and Ankle Associates of North Texas (FAANT): pictures of the FAANT shoe store.
Mastermind Call June 23rd, 2015 [MP3] Description: It’s a fact that no matter how much we build our systems and no matter how much we train our staff on those systems, over time, things start to break down. Just as steel will rust without maintenance, people will “rust” without regular reviews. Using the new Top Practices Pillar Review tool, Rem will guide you through the process, and in the meantime, he will show you an excellent marketing plan you can use to refine your own. This skill can be transferred to all areas of your business, and if you use it, it will allow you to exercise significantly increased oversight and control over your practice while saving you precious time.
Mastermind Call June 9th, 2015 [MP3] Description: Dr. Peter Wishnie and Jessica Tavares of Family Foot and Ankle Specialists join Rem in this next installment of our Marketing Master Series. As one of the top podiatric Marketing Directors in the country, Jessica has raised the bar again and again in managing and executing a Top Practices marketing plan. This is a Mastermind Call that every practice will be able to use to dramatically increase your results.
Mastermind Call May 26th, 2015 [MP3] Description: On this Mastermind Call, Rem is joined by Dr. Gregg Neibauer and Dr. Melissa Lockwood. They share several strategies: How one of our members has gained a lot of traction with diabetes patients through alliances in his area. How one of our doctors has figured out how to improve patient communication by all doctors, MA’s and staff.
Mastermind Call May 12th, 2015 [MP3] Description: In a recent and unusually previously announced logarithm update (nicknamed Mobilegeddon) Google changed the game again to be much more Mobile friendly. No wonder: There is a rapid, accelerating, and staggering growth of mobile. Join Rem, Tom Foster, and Lori Hibma as they answer every question and explain exactly what we all need to do to not only avoid dropping off a cliff because of this, but actually get stronger. To view Tom’s notes and get the links to the Mobile Friendly Check Website go to www.fwmmobile.com.
Mastermind Call April 21st, 2015 [MP3] Description: Facebook continues to make changes and work to stay relevant and we are all over it. In this call, many items are discussed, including Facebook cover photo guidelines, using video effectively, multiple product ads, understanding the various types of posts and when to use them, understanding best practices for content, translating your FB information into a strategy for FB ads, understanding the various ways to advertise on FB and how each different ad can benefit you, and a bonus topic of a brief look at Google and the big changes for mobile: why it is no longer an option.
Mastermind Call April 7th, 2015 [MP3] Description: In this second session for budgeting, Rem, Dr. Jay Rust, and Mike Classen continue the Top Practices Practice Budgeting Workshop. In the last session we reviewed how to think about your budget and how to build it. This second session is devoted to looking at the numbers line by line. Understanding and using this vital business skill can save you hundreds of thousands of dollars and give you insight and control into leading your practice to ever higher profitability.
Mastermind Call March 24th, 2015 [MP3] Description: While Rem and Diane are in Argentina, Tyson Franklin takes the reins and leads the last Mastermind Call of March. Drs. Peter Wishnie and Melissa Lockwood join Tyson for this Special Mastermind Session: What Type of Podiatry Clinic Do You Really Want to Have? The Four Pillars of marketing will be targeted differently depending on the kind of clinic you really want to have. In addition Tyson will be sharing his concept of “Black Caviar” marketing and advertising. Finally they discuss using educational videos on websites.
Mastermind Call March 10th, 2015 [MP3] Description: Financial planning for expediters and investments is a vital skill that every medical practice needs to know how to accomplish. In the first Mastermind Call of March, Rem, Mike Classen from Podiatry Associates, and Dr. Jay Rust from Atlantic Foot and Ankle Associates explain how to build a budget that will enable you to keep your practice marketing healthy and on course. They discuss how to do it, what to track, and what are benchmarks you should be using for your marketing.
Mastermind Call February 24th, 2015 [MP3] Description: It’s idea after idea after idea from the members of Top Practices. Rem is joined by Dr. Adriana Karpati, Dr. Evan Merrill, and Mike and Cindy Classen. Topics include: radio advertising, health fairs and sponsorships (lessons learned, great tips and ideas), a perfect question for your staff members, surgical pacs, and MA’s and Scribes.
Mastermind Call February 10th, 2015 [MP3] Description: In the second session of the Marketing Masters Series, Dr. Peter Wishnie joins Rem in reviewing the fundamentals of the Top Practices Marketing System. During this call, Rem and Dr. Wishnie discuss the most important thing that you should be doing first, then second, and so on. They also cover the importance of your foundation: goals, a marketing person, and information marketing.
Mastermind Call January 20th, 2015 [MP3] Description: Tom Foster, Lori Hibma and Leslie Morrow join Rem for an “early warning system” Mastermind Call. One thing we can be certain of this year is that there are going to be changes made by Google and other search engines and by the big email systems that are going to affect our marketing. In rare cases we can’t see these changes coming, but in almost all cases there are “early warning systems” that announce the changes before they occur.
Mastermind Call January 6th, 2015 [MP3] Description: The first Mastermind Call of 2015 is also the first in a series designed to go deep into your marketing plan. We will be covering budgets and budgeting; hiring and division of labor; tools and programs; internet, referral, database, and community marketing strategies; and tactics that work and providing radar on those that don’t.