• Mastermind Call December 13th, 2016 [MP3] 
    Description: In the final Marketing Mastermind Call of 2016, Rem outlines his Top Practices checklist of what your marketing plan needs to include in 2017, how to organize it, and how to execute it. Also, one of the best interview questions Rem has heard all year (from member Stuart Birnbaum, DPM of NYC) is shared.

 

 

  • Mastermind Call November 22nd, 2016 [MP3] 
    Description: Everyone gets into a funk from time to time. It’s usually about three good funks a year. But almost everyone can get into a burn-out mode (it often strikes in your 40’s.) With the intrusive regulation and paperwork tsunami, it is even easier to get burned-out. In this Marketing Mastermind Call, Rem, Dr. Peter Wishnie and Tina Del Buono discuss what it is, how to tell if you’re burned out and most importantly HOW TO GET OUT of burn-out.

 

 

 

  • Mastermind Call November 8th, 2016 [MP3] 
    Description: In this Mastermind Meeting, Rem outlines his process for making sure you are getting the right content (and the right amount) in all of your marketing channels. He walks through deciding what you want to market, creating a plan to get the content produced, getting the content written and posted, and finding the best information on what quality medical marketing copy is.

 

  • Mastermind Webinar October 25th, 2016 
    Description: This year's Marketer of the Year for Top Practices is Dr. Brandt Gibson of American Fork, Utah. Join Brandt and his Director of Patient and Community Relations, Camilla Gibson, as they walk you through a textbook Top Practices marketing presentation. Please note: there are 4 places in this recording where the audio goes out for a minute or so. We apologize for any inconvenience this may cause!

 

  • Mastermind Call October 11th, 2016 [MP3] 
    Description: On this Mastermind Call, Rem Jackson and various attendees of the Top Practices Summit share their take aways from the conference.

 

  • Mastermind Call September 27th, 2016 [MP3] 
    Description: Rem is joined by Jennifer Lovejoy, Andrew Schneider, and Martha Willson to discuss how to explode your Facebook traffic, a new way to introduce ultrasound to your practice, and the recent Google logarithm update and any implications.

 

 

 

 

  • Mastermind Call September 13th, 2016 [MP3] 
    Description: Rem is joined by Ellise Haveman of VMD Services and Shannon Muhlestein of Dr. Scott Shields' office to discuss making decisions about what is the best camera to use for making your own videos at your office, specs for the right camera/microphone/and set up and recommendations on lighting, learning how to film testimonials in your office easily, taking your referral (shoe leather marketing) to another new level: find out how one of our members is using infographics (self created) to build practice referrals, and figuring out a simple and free way to maximize your referral marketers drive time (hint: UPS takes this to an extreme level).

 

 

 

 

 

  • Mastermind Call August 23rd, 2016 [MP3] 
    Description: Our second Marketing Mastermind Call is once again filled with really outstanding ideas that you can use to improve your practice marketing and your own professional development. Rem is joined by Gregg Neibauer and Tyson Franklin, and ideas discussed include how to get in front of one large employer in EVERY region of the country, how to use and organize the notes you will take at the Summit in October in a new and VERY PRODUCTIVE WAY (you can do this at any meeting you attend with good ideas, not just the Summit), and how one doctor “reuses” his Top Practices CD’s and MP3’s.

 

  • Mastermind Call August 9th, 2016 [MP3] 
    Description: Dr. Jane Graebner from Foot and Ankle Wellness Center and Jesus Vazquez, PMAC from Dr. John Hollander's office join Rem for an idea session. Topics include how to get a posse of doctors to want to stand in line to visit you at your office, VIP access to your practice, organizing your team to find ways to save time and money while enhancing the patient experience, taking a pie in the face to enhance practice growth, and removing some Yelp reviews.

 

 

 

 

 

 

  • Mastermind Call July 26th, 2016 [MP3] 
    Description: In this mastermind call, Rem, Lori Hibma, and Tyler Hibma review the very latest breaking news about Local Search (and there is breaking news) and discuss some of the top strategies you can use to make your local search work and fill up your reception room with patients you want to see.

 

  • Mastermind Call July 12th, 2016 [MP3] 
    Description: On this Mastermind Call, Rem shares simple, easy to do ideas that help you raise your ROI. This will help you tweak your results and raise your return on the investment you've already made with nothing more invested than a good solid effort.

 

  • Mastermind Call June 28th, 2016 [MP3] 
    Description: Rem Jackson is joined by Dr. Melissa Lockwood, Dr. Michael Helms, and Allie Wright to share outstanding things that members are doing. They discuss marketing ideas (using M&Ms and keeping your office looking great), hiring strategies that are brilliant and new at job fairs, and time management strategies (rainmaker time).

 

 

 

  • Mastermind Call June 7th, 2016 [MP3] 6/8/2016
    Description: Summer is a 12 Week Period. A 12 week opportunity to light up your practice (your business and livelihood). If you plan it correctly and execute well, it could be the best summer you’ve ever had (isn’t that a great thought). On this mastermind call, Rem takes back the microphone and shares a business development strategy for marketing that you can implement this summer.
  • Mastermind Call May 31st, 2016 [MP3]
    Description: Starting from scratch isn’t easy, but there is much you can do to light up the phones at your new office location and this Mastermind Call explains it all. At Top Practices we are helping our members market their new offices 52 weeks a year. In this call, Rem and Lori Hibma who leads our Virtual Marketing Director Team will lay out the step by step process you can follow to make sure your new office location is a success. Every pillar will be discussed with specific strategies and tools you’ll need to pull this off.

 

 

  • Mastermind Call May 3rd, 2016 [MP3] 
    Description: Rem, Dave Frees, and Dr. Peter Wishnie continue their Mastermind Call, helping you see how they get so much marketing done without much effort.

 

  • Mastermind Call April 19th, 2016 [MP3] 
    Description: It’s time to load up on success, tools, tips, strategies, and motivation. Dr. Peter Wishnie shares how he sends success stories to referring doctors. Dr. Keith McSpadden shares his 5 Star bonus rating and a substitute for the typical Christmas bonus. Dr. Cindy Oberholtzer-Classen and Mike Classen share their ideas about socks. Jerry Green shares his social media plan for his staff and the results.

 

 

 

 

  • Mastermind Call April 5th, 2016 [MP3] 
    Description: On this first Mastermind Call of April, Rem, Dave Frees, and Dr. Peter Wishnie will tell you how they get so much marketing done without much effort. Nothing is more important to your practice than marketing. Having a reception room that is filled with the kinds of patients you want makes everything else possible. But most of us just don’t give it the attention it deserves because everything else is so seemingly urgent and pressing.

 

  • Mastermind Call March 29th, 2016 [MP3] 
    Description: Earlier this month we reviewed the how and why of Google Adwords. It was wildly popular and in our second mastermind call for March we are continuing with more in-depth discussion about Facebook and Pinterest. Our Virtual Marketing Director Team is expert at Pay Per Click strategies and on this Mastermind Call we are going to continue to teach you everything you need to know about advertising online. If you want to ask questions of our experts, you’ll have to join us live.

 

  • Mastermind Call March 8th, 2016 [MP3] 
    Description: This is the Mastermind Call many of you have been waiting for: Google Adwords, Facebook Advertising and more…explained. Our Virtual Marketing Director Team is expert at Pay Per Click strategies and on this Mastermind Call we are going to teach you everything you need to know about advertising online. Lori Hibma who is the Director of our Top Practices Virtual Marketing Director Services Team will join our own Virtual Marketing Director Account Manager Conner Hammersmith to lay it all out. Before he joined our team, Conner used to work for Google in their Pay Per Click advertising program.

 

  • Mastermind Call February 23rd, 2016 [MP3] 
    Description: Our second Mastermind call for February is another outstanding practice building call with ideas from our members you can use to grow your practice. There are a number of great ideas in the line-up, brought to you by Jerry Green, Dr. Brian Brausa, and Jill Acha. Here are a few: why Small Claims Court might be your friend, another source for prescription bottles, how to blow your staff minds with a bonus they won’t forget, why you SHOULD buy the new car you are looking at online, and wise advice and “how-to” for the new shoe leather marketer. This is a hard, often thankless job. Learn how to keep your focus and get results!

 

 

 

 

 

  • Mastermind Call February 9th, 2016 [MP3] 
    Description: Rem invites Dr. John Guiliana, the CEO of Collaborative Practice Solutions, to the Top Practices Mastermind Call to share how you can have significantly more vision into your practice numbers. Armed with this data, you can then make very specific decisions and take the actions that will build your practice bigger, better, and more profitably. New patient trends, total patient trends, clinical protocols, and costs: all can show you how you can position your practice NOW to be the most prepared practice as we shift from “fee for service” to “value based medicine.”

 

 

  • Mastermind Call January 12th, 2016 [MP3]
    Description: This Mastermind Call has a ton of information and ideas to help you ensure that 2016 will be your personal breakout year including thoughts on how to increase employee moral by Lori Hibma, how to think about the out of pocket expenses our patients must contribute to their medical care by Tyson Franklin, and how you can make sure that you are on the right track as time seems to be speeding up for all of us.