With the holiday season comes promotions, specials, and open houses. But how do you ensure that your advertisements are paying off? Learn how to effectively track your potential patients from a click to getting them in your door. You will learn a bit about why your ads aren’t performing like you want them to. Join Lori Hibma, Conner Hammersmith, Chloe Bennett, Tyler Jansma, and Zach Stone as they discuss advanced techniques on how to evaluate the buying cycle with Google and Pinterest Ads.